As we speak W. W. Kratz—still “Wink” to his associates—is an official of the Hughes Aircraft Company in Culver Metropolis, Calif., helping to construct and to fly some of the aircraft we’ll be reading about and flying in during the years to come.
His success secret ? Perhaps it’s in remembering that the drip, drip, drip of the rain all the time wears away even the toughest stone in time.
The Success Story of Charles R. O’Neill
Charles R. O’Neill got here to America from Ireland in 1912. Measuring for blinds, shades and Toronto shutters has never been simpler. He introduced his wife, kids and $92—all of the cash borrowed. On the fourth day after he went to work in a midwest division store, Charles O’Neill was despatched for by the president of the agency employing him. He had broken the sales file of his store. Ten years later he had his own company, selling direct to the patron a full line of linens. As we speak his company is price over 1 / 4 of a million dollars and is without doubt one of the largest of its kind in the country. Charles O’Neill did it as a result of he was a very good salesman and I requested him lately to jot down for me the easy success secrets that he felt were responsible for the growth and prosperity of his business. This is what he wrote me: “First, promote one thing you imagine in sufficient to promote on fee—and persuade your buyer the item is pretty much as good as you think it is.
“Second, win the shopper’s confidence by treating her or him as you’d prefer to be treated. “Third, promote what the shopper wants first, then show her or him one thing they may want. “Fourth, spend most of your time selling, not traveling.
“Fifth, do not buy anything you can’t promote at the least for cost (if worst involves worst). “Sixth, lengthen credit—most individuals are honest. (In 29 years the O’Neill Linen Damask Co. has had lower than ½ of 1 per cent bad debt.”) Don’t you agree O’Neill’s success platform is an effective one for all of us?
You have Been “Conditioned” Sufficient
I feel by now you’ve been conditioned sufficient to be prepared for the Grasp Method of them all. You have seen that luck does not depend with my 1,000 success stories; nor training, local weather, or age. Add pizzazz to my existing Toronto window coverings. These 1,000 men and women who’ve develop into a success, just in recent times, millionaires in happiness, well being and cash, had a particular sample they followed. What is that this sample? While each man tells you “facet-line” rules, resembling Charlie R. O’Neill, while you finally analyze their basic rules and secrets, they’re all alike.
Success isn’t any mystery.
Success just isn’t “totally different” in everyone’s case. Success has a particular sample—as particular as math, as the path of a disease. What is that path? That sample? I feel you’re prepared now to get it. Success Is Not a Patented Formula.